Isosiyete yitwa Lululemon iherutse gusohora ubwoko bw'amakoti ya leggings yagenewe kuruhura, kuramba no gukora neza.Amakoti mashya y'imbereziza mu buryo butandukanye n'amabara atandukanye kandi zimaze gukundwa n'abakinnyi n'abakunzi ba siporo.
Amakoti mashya yakozwe mu mwenda ukozwe mu buryo bwo gukora neza wagenewe gukura ibyuya no gutanga uburyo bworoshye bwo gukora ibikorwa bitandukanye. Ibikoresho kandi biraramba kandi byoroshye, bigatuma biba byiza cyane mu myitozo ngororamubiri ikomeye noibikorwa byo hanze.
Uretse imiterere y’imyambaro, leggings nshya zifite imiterere myiza ihinduka byoroshye kuva muri siporo ikajya mu kwiruka cyangwa gufata ikawa n'inshuti. Iboneka mu burebure n'imideli itandukanye, icyegeranyo gishya cya Lululemon gifite icyo gihuriyeho na buri wese.
Umuvugizi wa Lululemon yagize ati: “Twishimiye gutangiza ubwoko bushya bwa leggings zitari nziza gusa ahubwo zikora neza. Turumva akamaro ko kugira imyenda myiza kandi ijyanye n'ubuzima bwawe bwo gukora, kandi twizera ko izi leggings zizarenga ibyo abakiriya biteze.”
Abakinnyi benshi n'abakunzi ba siporo bamaze kwishimira ama-leggings mashya ku mbuga nkoranyambaga. Abakinnyi babigize umwuga barimo abiruka, aba-yoga n'abaterura ibiremereye bagiye bashima uburyo iyi myitozo mishya imeze neza kandi ishimishije.Leggings za Lululemon, ndetse bamwe babita ibikoresho byabo bishya byo gukora imyitozo ngororamubiri.
Umwe mu bakinnyi b'abahanga mu kwiruka yagize ati: “Nk'umukinnyi w'umwuga, nagerageje inkweto nyinshi zo mu bwoko bwa leggings, kandi izi inkweto nshya zo muri Lululemon ni zo inkweto nziza cyane nambaye.” “Ziraryoshye cyane, zirahumeka neza, kandi ntizijya zinyerera cyangwa ngo zirundanye mu gihe cy'imyitozo ngororamubiri.”
Amakoti mashya arimo kubona ibitekerezo byiza bivuye ku bakunzi ba siporo ba buri munsi, bakunda uburyo bworoshye n'uburyo bushya bwo kuyambara. Abantu benshi bishimira ingano ya Lululemon, ibi bikaba bituma ikirango cy’ubucuruzi cyayo kirushaho kuba cyiza.imyenda isanzwekugira ngo bihuze n'ubwoko butandukanye bw'imibiri.
Umukiriya umwe yagize ati: “Nari mfite ikibazo cyo kubona leggings zinkwiriye neza kandi zinyorohera kwambara mu gihe ndimo gukora siporo. Ariko izi leggings nshya za Lululemon zirampinduka cyane. Zirankwiriye neza kandi numva mfite icyizere kandi nshyigikiwe iyo nazambaye.”
Kubera ko imikino yo kwidagadura igenda irushaho gukundwa ndetse n’abaguzi bakunda gukora siporo barushaho kwiyongera, ntibitangaje kuba amasosiyete akora imyenda yo kwidagadura nka Lululemon arimo gushora imari mu miterere mishya kandi igezweho kugira ngo ihuze n’ibyo abakiriya bakeneye. Impuguke mu nganda zivuga ko isoko ry’imyenda ya siporo ku isi ryitezweho gukomeza kwiyongera mu myaka iri imbere, bitewe n’ubwiyongere bw’ubumenyi ku buzima n’imikorere yo kwidagadura ndetse n’ubwiyongere bw’abashishikajwe n’imideli yo kwidagadura.
"Turimo kubona impinduka zikomeye mu myitwarire y'abaguzi iyo bigeze kuimyenda isanzwe,” uyu ni umwe mu basesengura ubucuruzi. “Abantu benshi barimo gushora imari mu myenda yo mu bwoko bwa activewear ifite ubuziranenge, idasa neza gusa ahubwo inakora neza. Ibyo ni byiza kandi. Iki cyifuzo kirimo gutuma amasosiyete akora imyenda yo mu bwoko bwa activewear ahora ahanga udushya no kunoza ibicuruzwa byayo.”
Gusohora leggings nshya za Lululemon bije mu gihe abantu benshi bashyira imbere ubuzima bwiza n'imibereho myiza kandi bashaka imyenda ijyanye n'igihe kugira ngo borohere kuva ku myitozo ngororamubiri bakajya ku myambarire ya buri munsi. Nyuma yo kuhagera, Lululemon iri kwigaragaza nk'umuyobozi mu nganda zikora imyenda ijyanye n'igihe, iha abakiriya imyambaro ijyanye n'ibyo umuntu ukunda siporo muri iki gihe akeneye.
Uko imikino yo kwidagadura ikomeza kwiyongera,imyenda isanzweAmasosiyete nka Lululemon ashobora gukomeza kugira icyo ageraho kubera ibicuruzwa byayo bishya. Gutangiza ikamba rishya ry’imyambaro ni urugero rumwe rw’uburyo iki kigo gikomeje kuba imbere mu biciro kandi kigaha abakiriya imyambaro ikenewe kugira ngo bagire ubuzima bwiza kandi buzira umuze.
Igihe cyo kohereza: Ukuboza 16-2023
