Isosiyete ikora imyenda yitwa Lululemon iherutse gusohora umurongo wimyenda yagenewe guhumurizwa bihebuje, kuramba no gukora.Ibishyauze muburyo butandukanye namabara kandi asanzwe akundwa nabakinnyi nabakunzi ba fitness.
Imyenda mishya ikozwe mumyenda yagenewe gukuraho ibyuya no gutanga uburebure bwinshi kubikorwa bitandukanye. Ibikoresho nabyo biraramba kandi biremereye, bituma biba byiza kumyitozo ngororamubiri ikomeye kandiibikorwa byo hanze.
Usibye imikorere yimikorere, imipira mishya igaragaramo igishushanyo cyiza gihinduka byoroshye kuva muri siporo kugera kwiruka cyangwa gufata ikawa hamwe ninshuti. Kuboneka muburebure butandukanye nuburyo, icyegeranyo gishya cya Lululemon gifite ikintu kuri buri wese.
Umuvugizi wa Lululemon yagize ati: "Twishimiye gutangiza umurongo mushya w'imigozi idahwitse gusa ahubwo ikora." Ati: "Twumva akamaro ko kugira imyenda ikora neza yo mu rwego rwo hejuru ishobora kugendana n'imibereho yawe ikora, kandi twizera ko iyi mipira izarenza ibyo abakiriya bategereje."
Abakinnyi benshi hamwe nabakunda imyitozo ngororamubiri basanzwe baterana amagambo mashya ku mbuga nkoranyambaga. Abakinnyi babigize umwuga barimo abiruka, yogisi hamwe nabaterura ibiremereye bagiye bashima ihumure n'imikorere mishyaLululemon, hamwe nabamwe ndetse babita ibikoresho byabo bishya byo gukora imyitozo.
Umwe mu bakinnyi biruka yagize ati: "Njyewe nk'umukinnyi wabigize umwuga, nagerageje gukina imipira myinshi, kandi iyi mipira mishya ya Lululemon ni yo mipira myiza nigeze kwambara." “Bameze neza, bahumeka, kandi ntibigera banyerera cyangwa ngo baterane mu myitozo yanjye.”
Imirongo mishya nayo irimo kubona ibitekerezo byiza kubakunzi ba buri munsi bakora imyitozo ngororamubiri, bakunda ibintu byinshi nuburyo bushya bwo gushushanya. Abantu benshi bashima ubunini bwa Lululemon, butanga ikirangoimyenda ikoraguhuza ubwoko butandukanye bwumubiri.
Umukiriya umwe yagize ati: "Nagize ikibazo cyo kubona imipira ihuye neza kandi yorohewe no kwambara mugihe nkora imyitozo." Ati: "Ariko ibi bishya bya Lululemon ni umukino uhindura umukino kuri njye. Birahuye neza kandi numva nizeye kandi nshyigikiwe iyo nambaye. ”
Hamwe no kwamamara kwa athleisure no kuzamuka kwabaguzi bakunda imyitozo ngororamubiri, ntabwo bitangaje kuba amasosiyete yimyenda ikora nka Lululemon ashora imari mubishushanyo bishya kandi bishya kugirango abakiriya babone ibyo bakeneye. Inzobere mu nganda zivuga ko isoko ry’imyenda ya siporo ku isi riteganijwe gukomeza kwiyongera mu myaka iri imbere, bitewe n’ubuzima bw’imyororokere n’ubuzima bwiza ndetse no kurushaho gushimishwa n’imyambarire ya athleisure.
Ati: "Turimo kubona impinduka zikomeye mu myitwarire y'abaguzi iyo bigezeimyenda ikora, ”Ibi byavuzwe n'umusesenguzi umwe wo gucuruza. Ati: “Abantu benshi kandi benshi bashora imari mu myenda yo mu rwego rwo hejuru itagaragara neza ariko kandi ikora. Nibyiza. Iki cyifuzo gitera amasosiyete akora imyenda ikora guhora guhanga udushya no kuzamura ibicuruzwa byabo. ”
Isohora ryimyenda mishya ya Lululemon rije mugihe abantu benshi bashyira imbere ubuzima bwiza nubuzima bwiza bagashaka uburyo bwiza bwimyenda kandi butandukanye kugirango bahindure byoroshye kuva mumyitozo bajya kwambara burimunsi. Mugihe hageze imipira yacyo mishya, Lululemon yihagararaho nk'umuyobozi mu nganda zikora imyenda ikora, aha abakiriya imyenda yimikino ngororamubiri ikora kandi yuburyo bujyanye nibyifuzo byabakunzi ba fitness bigezweho.
Mugihe inzira ya athleisure ikomeje kwiyongera,imyenda ikoraibigo nka Lululemon birashobora gukomeza kubona intsinzi nibicuruzwa byabo bishya. Itangizwa ryimyenda mishya ni urugero rumwe rwukuntu ikirango gikomeza imbere yumurongo no guha abakiriya imyenda ikora bakeneye mubuzima bwiza, bukora.
Igihe cyo kohereza: Ukuboza-16-2023