Kongera imbaraga zawe zo kwiruka nijoro: Imyambaro ya Aika yamuritse imyenda ya siporo yihariye yagenewe abakinnyi bo mu mijyi

Dongguan Aika Apparel Co., Ltd., ikigo gikomeye cyibanda ku nganda, gikora kandi gicuruza ibikoresho byihariye, cyibanda ku myenda ikora neza, ikora neza, icyegeranyo gisubiza iterambere ry’umuco wo gukora siporo nijoro mu gihe gitanga ibisubizo byihariye ku bigo, abacuruzi, n’ibigo bya siporo muri Amerika ya Ruguru, i Burayi, na APAC.
Uko iterambere ry’imijyi rigenda ryihuta kandi igihe kidahagije gituma abakinnyi benshi bitoza nyuma y’ijoro, isoko ry’imyenda yo kwiruka nijoro riteganijwe kwiyongera ku kigero cya 8.2% kugeza mu 2030, bitewe n’ikenerwa ry’ibikoresho bipima ubushobozi bwo kugaragara, guhumeka neza no kuramba. Icyegeranyo cya NightRun Pro cya Aika Apparel cyubatswe hagamijwe gukemura iyi mpinduka, gihuza ikoranabuhanga ry’imyenda yihariye n’uburyo bwo gushushanya bushobora guhindurwa butuma abafatanyabikorwa bashobora gukora imyambaro y’akazi ijyanye n’abakiriya babo.
Umutekano n'imikorere by'ubuhanga mu ijoro
Mu shingiro ry'ikusanyirizo rya NightRun Pro harimo Sisitemu ya Aika Apparel yitwa LuminaTech Reflective System, igisubizo cy'umutekano gifite ibice byinshi gishyiraho uburyo bushya bwo gukoresha ibikoresho bya siporo bitagaragara cyane. Bitandukanye n'ibishushanyo bisanzwe by'imirongo imwe, iyi sisitemu ihuza imigozi ya 3M Scotchlite™ retroreflective y'imyenda mu buryo butaziguye mu myenda y'amashati magufi, amakabutura magufi yo gukanda, n'amakoti akoresha imbaraga, bigatuma umuntu abona neza kuri 360° kuva kuri metero 150. Iri koranabuhanga rikoreshwa rikuraho ibyago byo gushwanyagurika cyangwa gucika intege uko igihe kigenda, aho umuntu ahura n'ibibazo bisanzwe hamwe n'uburyo bwo kuvura nyuma yo gukora, mu gihe ikomeza ubwiza bworoshye kandi buciriritse butuma wirinde "ikoti rigaragara cyane" abantu benshi babona ko ritaryoshye.
Mu rwego rwo kurengera umutekano wayo, iyi kolekiti ikoresha umwenda wa Aika Apparel witwa AeroDry 4.0 ugabanya ubushyuhe, uvanze na polyester yasubiwemo 88% na spandex ya 12% ikomoka ku batanga serivisi bemejwe na GRS. Uburyo bworoshye bw'uyu mwenda butuma uhinduka bitewe n'uburyo ugenda uhinduka, bugabanya umunaniro w'imitsi mu gihe kirekire, mu gihe imiterere yawo igabanya ibyuya ku ruhu ku kigero cya 30% kurusha ibikoresho bihanganye, nk'uko byemejwe n'ibizamini bya laboratwari y'abandi. Ku birere bikonje, uyu murongo urimo kandi urwego rw'ibanze rw'ubushyuhe rufite uruhu rwometseho imbere rugumana ubushyuhe bw'umubiri rudashyiramo ingano, bigatuma rukoreshwa mu myitozo y'umwaka wose.
“Abakinnyi biruka nijoro ntibashaka guhitamo hagati y’umutekano n’uburyohe, cyangwa imikorere n’uburyo burambye,” ibi byavuzwe na Li Wei, Umuyobozi Mukuru wa Dongguan Aika Apparel Co., Ltd. “NightRun Pro Collection yacu itanga serivisi ku mpande zose, ihuza ikoranabuhanga rikomeye mu nganda n’imyenda ikora neza nk’iya bakinnyi bayambara. Nk’ikigo cy’inganda n’ubucuruzi, tugenzura buri ntambwe—kuva ku kudoda ubudodo kugeza ku gupakira burundu—kugira ngo dushobore kwemeza ko abafatanyabikorwa bacu ku isi yose bahorana ubuziranenge n’impinduka vuba.”
Guhindura B2B: Kuva ku gitekerezo kugeza ku gutanga mu minsi 14
Inyungu ikomeye ya Aika Apparel mu guhatana iri mu bushobozi bwayo bwo guhindura ibintu kuva ku ntangiriro kugeza ku iherezo, bwagenewe guhaza ibyifuzo byihariye by'abakiriya ba B2B kuva ku bigo bishya bya DTC fitness kugeza ku masosiyete mpuzamahanga acuruza ibintu bitandukanye. NightRun Pro Collection itanga uburyo bwo guhindura ibintu byose, uhereye ku guhitamo imyenda: abakiriya bashobora guhitamo amabara arenga 20 y'ibanze, imvange 5 z'imyenda ikora neza, n'amahitamo adahumanya ibidukikije nka Tencel™ na nylon ishobora kongera gukoreshwa. Ku bijyanye no gushyira ikirango, Aika ishyigikira gucapa neza ecran, sublimation, embossing ya 3D silicone, na logos zo kohereza ubushyuhe, nta ngano ntoya yo gutumiza (MOQ) yo gukoresha ingero ndetse na MOQ zoroshye guhera ku bice 50 byo gukora ibintu byinshi.
Ubu buryo bworoshye bwashobotse kubera uruganda rwa Aika Apparel rufite ubuso bwa metero kare 30.000 ruri i Dongguan, rufite imashini zidoda zirenze 200 zigezweho hamwe n'itsinda ryihariye ry'abahanga mu bushakashatsi n'iterambere ry'abahanga mu by'imyenda 35. Uruganda rukora ku buryo bworoshye bwo gukora, bigatuma habaho gukora ibishushanyo mbonera byihuse—ingero akenshi ziba ziteguye mu minsi 3-5—kandi umusaruro wose ukarangira mu minsi 10-14, igihe kingana n'igihe kirenze impuzandengo y'inganda ku kigero cya 40%. Ku bakiriya bafite igihe ntarengwa cyihutirwa, Aika inatanga serivisi ya "Rush Production" igabanya igihe cyo gukora kugeza ku minsi 7 nta kwangiza ireme.
“Gukorana na Aika Apparel byahinduye ubushobozi bwacu bwo gutangiza ibikoresho byo kwiruka nijoro biciriritse,” nk'uko byatangajwe na Maria Gonzalez, Umuyobozi w'Ibicuruzwa muri RunFit USA, ikirango gikomeye cy'imyenda yo kwiruka muri Amerika. “Itsinda ryabo ryadufashije kunoza aho ikirango cyacu gishyirwa kugira ngo turusheho kugaragara neza, kandi kwihuta kwabo byatumye tubyaza umusaruro kwiruka mu gihe cya marato. Kuva aho duhindukiye kuri Aika, umurongo wacu wo kwiruka nijoro wabonye ukwiyongera kwa 32% mu gusubirwamo, bitewe no kuramba kw'imyenda yabo no kuba bayihinduye neza.”